IT'S SIMPLY SERENDIPITY
At It's Simply Serendipity, I design and create all the jewellery I sell. My aim is to offer unique but also affordable costume jewellery.
All my creations can be purchased from my online shop or from various markets on the Central Coast, in Sydney, Newcastle and the Hunter region.
Behind the Brand
It has always been a natural path for me to follow when it comes to anything creative. Studying art, led me into photography and design, where I spent seven years in the advertising industry in Sydney. Wanting a change of lifestyle, my husband and I moved to the beautiful Central Coast suburb of Terrigal and have lived here for just over 20years.
While having our four wonderful boys, I established a homewares store with my mum in Terrigal which had for seven years. After selling the business I wanted to enjoy being a stay at home mum for a little while.
I always have made jewellery for myself, friends and family, but while being at home with my boys I started to expand on my hobby of jewellery making. In a matter of two years it has grown from a hobby to a small business that I run from my own studio at home. Having four boys and a husband also having his own business, we are a pretty busy family, so working from home allows flexibility with my working hours, even if that does entail very very late nights.
I enjoy doing markets because it is my 'out of the studio' time and I get to meet some wonderful and interesting people. I have just started to offer my jewellery to stockists on the Central Coast and slowly I would like to branch out to a wider area, but one step at a time.
INASTAGRAM : @itssimplyserendipity